Sharp Drops AQUOS Prices
By Barry Willis November 17, 2002 — Just in time for the holidays department: On November 13, Sharp Electronics announced steep price cuts and attractive rebates for its AQUOS series of liquid crystal television sets, including its widescreen 22" and 30" models.

Price reductions range from $100 off Sharp's 10" LCD set, the LC-10A3U, which has been marked down from $899.95 to $799.95, to a $1500 drop for the company's 30" flagship model, the LC-30HV2U. Originally priced at $6999.95, the LC-30HV2U has been cut to $5499.95. The 22" LC-22SV2U, Sharp's smaller 16:9 screen, has been reduced from $3799.95 to $2999.95, a cut of $800.

In addition to line-wide price cuts, Sharp is offering a $100 rebate on 13", 15", and 20" Aquos televisions sold through December 31, 2002.

"Aquos LCD sets make great gifts," said Tony Favia, Sharp USA's senior marketing manager for flat-panel TVs. The bold marketing move "should put more flat screens in American homes than ever before," he added. LCD TVs are one of the hottest product niches in the consumer electronics arena.

Sharp Liquid Crystal Television MSRP Chart, November 13, 2002:

10” Series:
LC-10A3U-S 10" 4:3 Liquid Crystal Television (Silver) $899.95 $799.95
LC-10A3U-B 10" 4:3 Liquid Crystal Television (Black) $899.95 $799.95

B2UA Series AQUOS:
LC-13B2UA 13" 4:3 AQUOS Liquid Crystal Television (Silver) $1199.95 $999.95
LC-13B2UB 13" 4:3 AQUOS Liquid Crystal Television (Black) $1199.95 $999.95
LC-15B2UA 15" 4:3 AQUOS Liquid Crystal Television (Silver) $1499.95 $1199.95
LC-15B2UB 15" 4:3 AQUOS Liquid Crystal Television (Black) $1499.95 $1199.95
LC-20B2UA 20" 4:3 AQUOS Liquid Crystal Television (Silver) $2499.95 $1999.95
LC-20B2UB 20" 4:3 AQUOS Liquid Crystal Television (Black) $2499.95 $1999.95

C3U Series AQUOS:
LC-13C3U-S 13" C-Series AQUOS Liquid Crystal Television (Silver) $1199.95 $999.95
LC-15C3U-S 15" C-Series AQUOS Liquid Crystal Television (Silver) $1499.95 $1199.95
LC-20C3U-S 20" C-Series AQUOS Liquid Crystal Television (Silver) $2499.95 $1999.95

PC Card AQUOS:
LC-15B1U 15" PC Card Slot AQUOS Liquid Crystal Television $1699.95 $1399.95
LC-20B1U 20" PC Card Slot AQUOS Liquid Crystal Television $2699.95 $2199.95

E1U Series AQUOS:
LC-13E1U 13" E-Series AQUOS Liquid Crystal Television (Silver) $1199.95 $899.95
LC-13E1UB 13" E-Series AQUOS Liquid Crystal Television (Black) $1199.95 $899.95
LC-13E1UW 13" E-Series AQUOS Liquid Crystal Television $1199.95 $899.95
LC-15E1U 15" E-Series AQUOS Liquid Crystal Television (Silver) $1499.95 $1099.95
LC-15E1UB 15" E-Series AQUOS Liquid Crystal Television $1499.95 $1099.95
LC-15E1UW 15" E-Series AQUOS Liquid Crystal Television (White) $1499.95 $1099.95
LC-20E1U 20" E-Series AQUOS Liquid Crystal Television (Silver) $2499.95 $1799.95
LC-20E1UB 20" E-Series AQUOS Liquid Crystal Television (Black) $2499.95 $1799.95
LC-20E1UW 20" E-Series AQUOS Liquid Crystal Television (White) $2499.95 $1799.95

16:9 AQUOS:
LC-22SV2U 22" Widescreen AQUOS Liquid Crystal Television $3799.95 $2999.95
LC-30HV2U 30" Widescreen AQUOS Liquid Crystal Television $6999.95 $5499.95